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A dynamic leader with more than 30 years of experience in various areas of the airline and tourism industry. Strong influencer and negotiator, complimented by proven management experience in developing and implementing efficiency and productivity solutions.

About me

I am a convinced European and an African by heart. I live in the northern German port city of Bremen, an old hanseatic town, characterized by traditional merchantism. Here a handshake still counts.

From the very beginning I am a convinced tourism professional who loves to travel the world, to explore cultures, to meet people and to experience nature.

During my long professional life I have made many friends, enjoyed the internationality of the industry and worked together with great people from all over the world.

Professional Experience

Please contact me for a detailed resume


Holger Asche Frank Wardenberg GbR

Founder & Partner

04/2020 - today

Ajimba African Tours GmbH

Managing Director

07/2017 - today

TUI Customer Operations GmbH

Senior Manager Front Office B2C

03/2013 - 03/2017

KPS Interactive Media GmbH &CO KG

Managing Director

12/2009 - 01/2013

Holger Asche Consultant


01/2009 - 11/2009

British Airways plc.

Distribution & Customer Contact Operations Manager Europe & Africa

12/2009 - 01/2013

Flyline Tele Sales & Service GmbH

Contact Center Manager

09/1996 - 12/2008

Transmarin See- und Flussreisen GmbH

Produkt Manager

09/1995 - 08/1996

Tour Profis GmbH

Office Manager

01/1991 - 02/1992

FIRST Reisebüro
Strickrodt-KVG GmbH

Apprentice & Travel Agent

08/1987 - 12/1990

Hochschule Bremen
University of Applied Sciences

Lectureship 'International Tourism Management'

04/2022 - today


What I like

Spending time with my lovely family
Cooking - preferably with wine
Good wine - with good food (or without)
Werder Bremen
Open minded people
Extensive walks with dog 'Schoky'
A united Europe
Gray and rainy weather
arogant people
Drivers who park their cars on pavements and bike lanes
HSV & Bayern Munich
Autocrate leaders

What I don't like


What I am good at

Excellent leadership skills in multi-cultural environments
Extensive analytical skills with a keen eye for detail
Very diplomatic
Pragmatic and entrepreneurial
Coding skills
Website development
Broad touristic knowledge

Australia    Austria    Bahamas    Bahrain    Barbados    Belgium    Botswana    Bulgaria    Canada    China    Cyprus    Czech Republic    Denmark    Egypt    Finland    France    Germany    Great Britain    Greece    Hungary    India    Ireland    Israel    Italy    Jamaica    Japan    Kenya    Luxemburg    Malaysia    Malta    Mauritius    Mexico    Namibia    Netherlands    Nigeria    Norway    Phillipines    Portugal    Qatar    Seychelles    Singapore    Slovakia    South Africa    South Korea    Spain    St. Lucia    Sweden    Switzerland    Tanzania    Thailand    Tunisia    Turkey    Uganda    United Arab Emirates    United States    Zambia    Zimbabwe


Where I have  been

How you can reach me: